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BEAU Beauty Ltd Privacy Policy


Our contact details


Name:                      Siána Scott



Address:                 85 Great Portland Street, London, W1W 7LT

Date Updated:    4th October 2020


The type of personal information we collect


We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics for example, first name, last name, email address, postal address, age and telephone number.

  • Transaction information, for example details regarding your transactions with us, including information about the purchases you (or your employer) made and the date and time that you made the purchase;

  • Images and photographs, for example if you submit a picture to a competition, the site or to social media and tag BEAU Beauty brands, or when you engage with BEAU Beauty brands via technologies such as AR, face evaluation or other tools;

  • Your opinions or other information, for example if you review the products you have purchased from us, provide information about products and/or cosmetic concerns, and the brands and products you use.


How we get the personal information and why we have it


Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Process orders for delivery services

  • Marketing purposes should you give consent to marketing emails.


We also receive personal information indirectly, from the following sources in the following scenarios:

  • Our social media partners, for example if you ‘log-in’ to our site using a Social Site.


We use the information that you have given us in order to:

  • To provide you with the products and services that you (or your employer) have requested, to administer our relationship with you (or your employer) and to carry out our obligations arising from the relationship, including internal accounting and administration purposes, to process payment for purchases or other services and to create and manage the account.

  • For analytics purposes, to best optimise the website to understand how the pages are being viewed and your location to generate statistics and marketing plans to improve services, products site and contents.

  • To provide you with marketing communications that you might be interested in, for example, if you choose to receive marketing communications from us, we may use your information to keep you up to date with our latest products, services, surveys, announcements, upcoming events, sweepstakes, contests and other promotions and competitions via our newsletters, emails, or other communications. If you no longer wish to receive these marketing communications please click the 'unsubscribe' button at the bottom of all marketing emails. Or contact:

  • For tailored advertising, for example we, or with third party vendors, may use your information to provide you with tailored advertising on third party sites, including Social Sites. These advertisements are either: (i) “contextual" (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioural advertising" or “interest based advertising" (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use tailored advertising to specifically include or exclude individuals who have registered for our products and services to ensure that you are provided with information about those products or services that are most relevant to you. To do this, we may track your browsing activity across different websites, different Devices and/or different applications. We may match your browsing activity on one Device, such as your mobile phone, with your browsing activity on another device, such as your tablet, to ensure our advertising is tailored to you. If you longer wish to see tailored advertising, you may be able to amend your cookie preferences. In addition, some third party sites allow you to stop seeing advertisements from specific advertisers on that site, so you should also check your preferences on those websites.

  • BEAU Beauty Ltd may contact you via email to invite you to review any services and/or products you received from us [in order to collect your feedback and improve our services [and products]] (the “Purpose”). We use an external company, Trustpilot A/S (“Trustpilot”), to collect your feedback which means that we will share your name, email address and reference number with Trustpilot for the Purpose. If you want to read more about how Trustpilot process your data, you can find their Privacy Policy here. BEAU Beauty Ltd may also use such reviews in other promotional material and media for our advertising and promotional purposes.

The following links explain how to access cookie settings in various browsers:

To opt out of being tracked by Google Analytics across all websites, visit this link:


If you want to learn more about cookies then please check out All About Cookies.


For information on how Wix handles site-visitors' data, please review sections 4, 12, and 13 of Wix's Privacy Policy

  • For non-marketing communications, for example we may use your personal information to communicate with you important information in relation to your account, the products or services you (or your employer) have requested or purchased from us or other non-marketing communications. This includes: (i) emailing you to verify your identity when you sign-up; (ii) emailing you where you have requested a password and/or username reset; (iii) notifying you that a particular service has been suspended for maintenance or terminated; (iv) letting you know that we have updated this Notice or our Terms & Conditions or (v) providing details about or updates to any products or services that you have requested or purchased. We will never contact you to ask for your password. Please be careful if you receive any communications from people requesting this information.

  • To provide the best service to our customers and consumers, for example, we may use your personal information to process and respond to your questions and/or enquiries

  • For site optimisation and management, for example we may use your personal information provided to us to:

    • administer the site and content and our other digital offerings, including the services and products offered through BEAU Beauty sites;

    • ensure the security of our networks and of your information;

    • customise your future visits to the site and our other digital offerings based on your interests to ensure the most user-friendly online navigation experience;

    • improve the sites and our other digital offerings (including to fix operational problems such as pages crashing and software bugs); and

    • provide services to our partners such as tools, analyses, data and insights to see how their website or mobile applications are used.

  • For product development and business development purposes, for example we will use information we collect from you to improve and develop new products and services.

  • For fraud prevention and detection purposes and to protect and defend the rights and property of BEAU Beauty, our employees and our business partners.

We may share this information within the BEAU Beauty Ltd portfolio of brands:

  • With third parties for marketing purposes: Certain promotions and events run by third parties and sponsored by us may offer you the opportunity to consent to receive marketing communications from our business partners such as our licensors or promotion co-sponsors. If you have given your consent, your personal information may be used by such third party for the purposes stated at the point you enter the event and/or sign-up to receive the promotional updates.

  • With our service providers: BEAU Beauty engages third party service providers to perform functions on our behalf (for example, to support the delivery of our products, or the BEAU Beauty site). This includes but is not limited to sharing information with the following types of service providers:

    • advertising providers – including companies that provide: (i) advertising space for BEAU Beauty; (ii) the provision of advertising related services, including agencies instructed to make advertising purchases on behalf of BEAU Beauty, providers of ad-exchanges (a digital marketplace to buy and sell advertising space) and providers of a demand-side platform (software used to purchase advertising in an automated fashion), such as DoubleClick from Google;

    • providers of marketing and customer relationship management databases and data management platforms – that enable BEAU Beauty to manage your information in a safe and efficient manner;

    • data analyses firms – that provide insights and help us to analyse trends using the data that we and they hold;

    • customer support specialists – that provide customer support services on our behalf for BEAU Beauty products and services;

    • fulfilment companies – this include companies that coordinate email campaigns, sweepstakes, contests or promotions on our behalf;

    • application development and web-hosting companies – to enable the BEAU Beauty site to be hosted on the internet;

    • information technology and related infrastructure providers;

    • email delivery providers;

    • credit reference agencies - for the purpose of assessing your or your employer’s credit score whether this is in the context of us entering into a contract with you or the person that you work for;

    • payment processing providers - who provide secure processing services; and

    • audit and professional service providers.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting

(b) Contract: the processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.

(c) Legal obligation: the processing is necessary for us to comply with the law.

(d) Vital interests: the processing is necessary to protect someone’s life.

(e) Public task: the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law.

(f) Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect the your personal data which overrides those legitimate interests



How we store your personal information


Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

We also use Mail Munch and Mail Chimp to distribute marketing materials and store only your information for email marketing purposes that can be opted out of at anytime.

We keep sales records inclusive of what you have purchased, delivery and billing addresses and phone numbers indefinitely. We will dispose your information should you request this by erasing the data on the secure cloud based system.

What is deleted?

  • Contact details

  • Activities

  • Orders

  • Invoices


You must be aged 15 or over to use the BEAU Beauty sites and our other digital offerings.

We take your privacy very seriously and we understand the importance of taking extra precautions to protect the privacy and safety of children who use BEAU Beauty's products and services. We do not solicit or knowingly collect personal information from children aged 15 and under. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.


Your data protection rights


Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.


How to complain


If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:         


Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website:

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